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Marketing Director (V-45612)


Location
Bangkok, Thailand
Sector
Marketing
Salary
300,000.00 THB to 350,000.00 THB per month

  • Develop and execute marketing plans aligned with global strategy and APAC business objectives.
  • Manage marketing mix elements: pricing, product portfolio, channels, communication, and promotions.
  • Craft consumer/customer value propositions using insights to address B2C and B2B needs uniquely.
  • Collaborate with global and local teams on Customer Value Propositions (CVP) and brand development.
  • Support key customer prospecting and tender processes.
  • Optimize value creation by balancing volume, unit margin, and implementing effective pricing strategies.
  • Drive premium product growth through strategic marketing initiatives and sales/distributor enablement.
  • Oversee product compliance and lifecycle management with supply chain and regulatory teams.
  • Lead impactful marketing campaigns, including media strategy, promotions, and ROI assessments.
  • Coach and train marketing teams and provide support to sales teams in Thailand.
  • Collaborate with supply chain to ensure accurate demand forecasting and seamless customer delivery.
  • Maintain competitive and efficient Customer Value Propositions, ensuring marketing synergies and timely execution to meet business goals.
 
What we need from you

ฺฺ- Proven experience in leading and developing teams to drive results across the value chain.
- Academic background in Marketing, Business, or Communication (Master’s degree preferred).
- At least 8 years of experience in marketing or sales roles.
- Strong expertise in commercial leadership and business transformation.
- Familiarity with FMCG environments is an advantage.