- Location
- South Melbourne, Australia
- Sector
- Charity & Voluntary
- Salary
- Competitive
Position in context
Reporting to the Head of Fundraising & Supporter Engagement, the Campaigns & Retention Coordinator is a key member of the Development & Communications team.
This role is formally based in South Melbourne. We support our staff to work flexibly, both in location and hours, based on the premise that work will remain the focus of any arrangement. How and where you work is discussed with each staff member based on individual circumstances, role requirements and accountability for delivery of high-quality work.
The Campaigns & Retention Coordinator is responsible for the delivery of our major fundraising campaigns and supporter retention program, driving sustainable supporter growth across Cash Giving, Community and Regular Giving.
The role is accountable for delivering a data-led multi-channel campaigns across digital, telemarketing, direct mail, and emerging channels, continuously testing and optimising approaches to retain and upgrade supporters, grow income and build long-term supporter value.
About the Alannah & Madeline Foundation
The Alannah & Madeline Foundation is a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through our Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.
The Foundation also supports Dolly’s Dream, educating and empowering families and communities to prevent the devastating effects of bullying.
We have the highest commitment to child safety, and our Child Safe – Policy outlines our safe practices for children. Our organisation values are at the core of who we are. They guide the way we work every day, and everyone has a responsibility to promote and demonstrate our values: We are curious, We are kind, always. We lead with authenticity, We believe in the power of play and We take action.
Major job responsibilities
- Execute the Foundation’s key supporter campaigns and supporter retention communications across Cash Giving, Community Giving and Regular Giving to help improve the long-term value of our overall fundraising program.
- End-to-end project management of our annual appeals and major fundraising campaigns, using data and performance insights to inform audience selection, creative development, testing and optimisation.
- Coordinate campaign delivery across multiple suppliers (digital, telemarketing and direct mail), ensuring campaigns are delivered accurately, on budget and to strict deadlines.
- Develop and implement effective supporter retention journeys for Cash and Regular Donors, including declines, upgrade, reactivation and cross-sell.
- Build a strong testing pipeline across audiences, data, creative, channels and emerging fundraising approaches, using results and market insights to identify opportunities to improve performance.
- Champion data quality and governance, ensuring that campaigns and retention activity, data and campaign collateral meet fundraising, privacy, legal and brand requirements and follow sector best practice.
Knowledge, experience & requirements
- 3+ years of experience in direct response fundraising, supporter retention or P2P fundraising, with demonstrated digital, direct mail and telemarketing experience.
- Demonstrated experience in multi-channel campaign management and preparing high-quality briefs for the production team, with strong digital marketing skills and experience in developing effective retention communications.
- Proven project management experience, with the ability to manage competing priorities and deliver high-quality outputs to strict deadlines.
- Strong experience using data, audience and performance insights to drive strategy, campaign optimisation and decision-making.
To apply:
Please review the full Position Description for this role by cutting and pasting the below link into a browser, and ensure you address the 'Knowledge, Experience and Requirements' section in your application.
https://www.alannahandmadeline.org.au/uploads/documents/eSmart/PD_Campaigns-Retention-Coordinator.pdf
Applications close at 5pm on Sunday, 8 November 2026. We will be short-listing candidates prior to the closure of this role, so please do not delay your application.
For further information contact Zoe Robbins, Head of Fundraising & Supporter Engagement via zoe.robbins@amf.org.au
Important - please note
The Alannah & Madeline Foundation has the highest commitment to child safety. A police check and current Working With Children Check (or equivalent) are required for the suitable candidate.