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Head of Marketing (MH-77-1)


Location
Garston, England
Sector
Marketing
Salary
£50,000.00 to £60,000.00 per annum

Head of Marketing – Liverpool – £50,000 - £60,000 per annum

Location:
 Garston, Liverpool
Job Type: Permanent
Salary: £50,000 - 60,000 per annum
Hours: Monday–Friday, Day Shifts 

About the Role

Our client, a leader in their industry, are seeking a visionary Sales and Marketing Officer to elevate our brand presence and accelerate our growth trajectory in this competitive beauty space. Part of this transformation includes the introduction of 4 new product streams in the B2B sector. Each one is highly disruptive in the marketplace and brings a new quality at an extraordinary price.

Key Responsibilities

  • Define and evolve our brand positioning to make our brands synonymous with effortless, transformative beauty solutions.
  • Ensure brand consistency across all touchpoints—from Instagram-worthy packaging to professional training materials, digital content, salon displays, and new product innovations.
  • Drive measurable growth metrics: brand awareness, consumer penetration, salon adoption rates, and revenue impact.
  • Establish clear KPIs that align with beauty industry benchmarks and our ambitious growth targets.
  • Strategically allocate marketing budget across traditional beauty marketing channels and emerging platforms, ensuring maximum ROI.
  • Grow and manage a multi-disciplined team of marketeers, social, graphic and ecommerce people who are data-led and customer-focused.
What We’re Looking For
  • This is a highly selective search for an exceptional beauty marketing leader
  • Beauty Analytics Expert: You’re equally comfortable analysing Instagram engagement metrics, salon sell-through rates, or customer acquisition costs.
  • Beauty Scale-up Experience: You understand the unique challenges of growing beauty brands.
  • Hands-on Beauty Leader: You’re as comfortable directing a high-concept campaign shoot as you are demonstrating product application techniques
Benefits
  • Opprtunity to work within a fast growing company
  • Great location
  • Relaxed & modern workspace

About Us
Exchange People are a family‑run Employment Business, proudly supporting workers across North‑West England and Central Scotland since 1997.