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Digital Marketing Executive (J6634)


Location
Egham, England
Sector
Marketing
Salary
Competitive

JOB DETAILS
Job Title: Digital Marketing Executive (Temp to perm)
Reports to: Head of Marcomms

JOB PURPOSE
You will be responsible for creating and delivering a digital marketing strategy, producing and curating content and developing the Southampton Boat Show and British Marine brand. Ultimately, you will execute all content marketing initiatives to ensure customer engagement, brand consistency and a positive customer experience.

KEY TERMS
The role will be:
•Full Time. Hours will be 9 to 5, with the potential for such other hours as may be required to fulfil the duties of the role.
•The initial contract will be for six months.
•Opportunity for flexible working arrangements once probation is completed (three months).

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED
•Event marketing experience
•Digital Marketing experience
•Hands on experience with MS Office and WordPress
•Basic technical knowledge of HTML and web publishing
•Knowledge of SEO and web traffic metrics
•Proven experience in running social media campaigns, growing and developing content and following
•Excellent writing skills in English
•Attention to detail
•Interpersonal and communication skills
•Creativity and the ability to think outside the box
•The ability to prioritise your workload and to work to strict deadlines
•Delivery focussed
•Motivation and enthusiasm
•Teamworking skills

KEY RESULT AREAS
Main duties of the role:
-Southampton Boat Show (and any other events we run)
-Website: responsibility for sourcing, curating and publishing all web content and developing functionality to deliver the best user experience as well as evaluating site performance and growing traffic on an ongoing basis.
-Optimise content to max SEO
-Social media: develop social media strategy to deliver sustained engagement and grow following via compelling and frequently posted content across all platforms.
-Ongoing evaluation of websites, social media and digital advertising performance and budget management providing regular and ad hoc reporting as required.
-Develop specific SBS promotional strategy to drive interest in exhibiting at, sponsoring and/or visiting the event. Showcase Show content across all channels.
-Work with Head of Marcomms and agencies to deliver digital advertising campaigns with evaluation and learning towards continuous improvement
-Brand development: work with Head of Marcomms to map out SBS brand (look, feel, position, language, style, tone of voice, consistency etc) and how that works across the various marketing channels. Become guardian of the brand across all collateral
-Collaborate with the Marcoms team, and external agencies, to plan, develop and deliver digital campaigns for our event portfolios
-Look at new ways to articulate the SBS brand such as representation at events and involvement in third party initiatives
-Responsibility for developing, maintaining and approving content calendars
-Assist with email marketing

BM:
-Work with Head of Marcomms, Senior PR Exec and BM Marcomms Exec to map out the BM brand development plan for the next five years including positioning, look, feel, tone of voice, language, consistency and style
-Work with BM Marcomms Exec to develop BM website including content, language, hierarchy, look, language, imagery.
-Advise on maxing SEO and delivering best user experience.
-Work with BM Marcomms Exec and agency to develop social media content plan to grow, engage and develop sustained engagement with members and wider leisure marine industry audience
-Work with Marketing Exec to deliver relevant, engaging and well written email marketing
-Work with Head of Marcomms and Marketing Exec to ensure appropriate and consistent branding across all BM marketing collateral and communications.

Overall:
-Working with Head of Marcomms and wider BM/events team to establish identities and branding for new (yet tbc) events and initiatives, oversee roll out and brand manage.
-Edit, proofread and improve written posts from other members of staff
-Ensure all content is on-brand and consistent in terms of style, tone of voice and quality.
-Use content management systems to analyse website traffic and user engagement metrics

COMMUNICATIONS AND WORKING RELATIONSHIPS
-British Marine Staff
-British Marine Members
-British Marine Associations
-Partners and stakeholders
-Appointed Marcoms Agency Suppliers



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